About BigBang BigBang has the vision to change the online gaming industry by drastically altering the idea of loyalty programs. Our distributed ledger technology will irrevocably […]
January 1, 2019
May 31, 2019
Know Your Customer (KYC):
BigBang has the vision to change the online gaming industry by drastically altering the idea of loyalty programs. Our distributed ledger technology will irrevocably alter the future of the gaming industry by incentivizing the gamers across the globe. BigBang aims to provide the gamers with a unique online gaming platform in which gamers will get loyalty tokens and funds that will be secured cryptographically in a secure Big Bang wallet. The Big Bang Platform is an ideal platform as it does not offer points, it offers tokens. These tokens can be traded for cryptocurrencies as well as for fiat currencies.
The Broken Loyalty Program System
Yes, loyalty programs in the online gaming and gambling industry are broken.
The grand value of loyalty program market is estimated to be at a whopping US$ 500 billion. In Fact, on an average, every household is a part of at least 25 loyalty programs, but the overall utilization of these loyalty programs is between 10-80%. According to surveys around 78% of customers are not able to use their loyalty programs.
Just like every industry, customer loyalty is important for success. But in reality, are traditional loyalty programs really helping the gamers? Is the gaming industry really staying ahead of the competition? Are these loyalty programs actually creating any sort of loyalty? No, because there is not much difference in the loyalty programs that are offered to the gamers. Moreover, gamers are endowed with plenty of options that do not have much difference and significance. All this leads to a broken loyalty program system in the online gaming industry.
This creates a huge gap in the online gaming industry and we are here to address this through our global gaming loyalty and reward network that is built to revolutionize the online gaming industry on a whole new level.
Problem 1: ‘Points’ or ‘Miles’ Based Loyalty Programs
Traditionally, in loyalty programs, gamers and gamblers are rewarded with points. Loyalty rewards are given to make sure that a gamer or gambler returns after playing for once. However, when you put some conditions dictating how and when these points can be redeemed, you are being pushy.
Let’s consider an example:
A gamer gets first 25 points when he registers with a gaming service. He gets next 25 points after playing for say 5 hours. However, he can redeem only and only when he has collected 60 points. So, the gamer needs to collect 10 more points to redeem. This is the reason why customers in any business do not take loyalty points seriously.
Gamers playing on the Big Bang Platform get tokenized rewards, not points. You have worked with services integrated with the platform and the gaming services have deposited Big Bang Tokens in your Big Bang E-Wallet. Now you will decide what to do with this token. You can redeem it anytime you want.
Problem 2: These ‘Points’ Are Just ‘Points’
Points that cannot be easily and quickly redeemable are just points, not some reward that will stop a gamer from abandoning your service and working with some other gaming service. The gamer cannot cash in on these points in some other way. Gamers are busy and therefore by offering a complicating loyalty scheme, you are actually luring them away.
The tokenized reward is very easy to redeem. This is a loyalty reward that can be converted to Bitcoin or another cryptocurrency. Or, the token can also be traded for dollars, euro or any other fiat currency. While in traditional loyalty programs, ‘points’ are just ‘points’, in case of the loyalty program offered by the BigBang Platform, the ‘token’ is ‘money’.
Problem 3: These Points Are Not Always ‘Loyal’
Not all loyalty reward programs are legit. This is also true that not all loyalty reward programs are scams. Gamers are conscious. Gamers are expected to be worried as there are real risks and consequences of data misuse. Loyalty program fraud is now a trend among identity thieves.
The BigBang Platform is relying on the Blockchain technology. So, the BigBang Token is cryptographically secured against all types of cyber threats. Therefore, terms like fraud, scam, data misuse, data corruption and identity theft are irrelevant to the Big Bang Token. The tokenized Big Bang loyalty reward program is 100% legit reward program. And finally, there is a programmed smart contract ensuring that gamer gets loyalty rewards once all terms of the contract are met.
Problem 4: Irrelevant
One size-fits-all model is irrelevant and inappropriate. There are some gamers playing seven days a week and some are playing on weekends only. Weekenders are giving you less business. Therefore, one loyalty reward program will not work for both.
It is not one size-fits-all model. If a gamer is spending more time with a service then he will get more tokenized reward. Play and earn, it’s that simple. Even when the gamer is working with more than one operator, the gamer will get tokenized reward exchangeable with fiat currencies and cryptocurrencies.
Problem 5: Lack of Promotion
Promotion is necessary not only for acquiring new gamers but also for retaining existing gamers. Many loyalty programs fall short in creating hype due to lack of promotion. Your loyalty program will bear no fruit if the community is not talking about it. When it comes to loyalty reward programs, gamers are less informed and less engaged.
The registered operator or service provider gets a dashboard for starting and managing campaigns for promoting their services. The traditional model is failing because of less investment in the promotion of loyalty programs. The operator operating the business over the Big Bang Platform needs not spend anything on the promotion of a loyalty program as the Big Bang Platform is offering the tokenized reward.
The success and potency of a loyalty program are limited by its separation from each other. Furthermore, a single loyalty program can simply not win over disenfranchised online gamers, who may be a part of different loyalty programs at the same time. Of course, in today’s era gamers have a number of choices and a single game or service cannot entertain them for the long run, no matter the number of incentives that are being offered. This is where blockchain comes to revolutionize the online gaming platform, the all-inclusive loyalty program and the overall relationship between the online gamers, sponsors, and operators.
To execute this, we present to you the BigBang Platform and BigBang Loyalty Token- a unifying solution for online gamers, operators, and the ultimate loyalty program.
The BigBang Ecosystem
The BigBang platform provides a one-stop source for the gamers that will incentivize them through a broad all-inclusive loyalty program, which effectively reduces operators, need to devote significant resources in marketing that helps in providing the gamers for less. At the same time benefiting the sponsors, with more data on which they can target and focus their efforts.
In the BigBang ecosystem, the loyalty points and funds will be stored cryptographically in a secure wallet, which can be easily accessed through a unique private hash key.
The BigBang ecosystem is a self-regulating ecosystem that comprises of BigBang Platform (BBPlatform), BigBang Exchange (BBXchange) and BigBang wallet (BBWallet). Each part will run on the blockchain and is comprehensive to one another. The BigBang Token is a unique ERC20 (Ethereum) Token that will be stored in an ERC20-compatible wallet- The BigBang Wallet will be unique to each gamer. The unique and highlighting feature of BBT is that it will be exchangeable for other cryptocurrencies or fiat currencies either through a public exchange (like Binance) or through Big Bang’s in-built DEX (decentralized exchange). This will ensure that the loyalty incentives are not gated by particular activities and that a clear relationship between BB Tokens, as loyalty points, and other currencies, including fiat, is established.
The BigBang Token
The BigBang Token is the proprietary loyalty and utility token inclusive to the BigBang platform. BBT is and ERC20 token (an Ethereum smart contract standard) that can be exchanged for other cryptocurrencies and fiat currencies, as well as, content and interactions within the BigBang ecosystem. Traditionally, ‘points’ or ‘miles’ have been used to reward. However, we believe that offering loyalty rewards through cryptocurrencies is far more effective and logical. Since, it has broader exchangeability and brand recognition. Independently, traditional loyalty programs struggle to develop a lasting impression on the gamers. Meanwhile, cryptocurrencies have already developed a hype, social status, and recognition in the gaming industry.
By presenting BigBang Token as a universal reward token, incentivized for participation in various games and services. We are here to revolutionize the role and perception of loyalty programs. With BigBang, we are able to turn them into a main attraction rather than an additional add-on.
The gamers will be rewarded for playing and participating in the activities related to online games and services that are related to the platform. These loyalty points will be collected and secured in the BigBang Wallet.
The BigBang Wallet
The BigBang wallet allows gamers to secure and manage a different array of loyalty programs and reward points. It is a cryptographically secure ERC20 compatible wallet. This gives it an upper hand, in addition to BBT, any ERC20 compatible token be held and secured within the BB wallet. The gamers can earn loyalty points by playing a diverse range of games within the BB platform. These loyalty points will be earned in the form of BBT, which will be ultimately deposited in the wallet. BB Token can either be transferred to another ERC20 wallet, to be sold on public exchanges or stored or exchanged via the BBXchange.
In future, we plan to build a prepaid card to develop and expand the utility of the BBwallet. This will help in creating an even more seamless experience between the physical (slots, casinos, etc.) and virtual gambling.
The BigBang Platform
The BigBang Platform is a decentralized application, network, loyalty program and payment system that runs on the blockchain. The platform provides a complete solution for the gamers as well as operators.
For the gamers, it serves as the ultimate loyalty program, with a cross-service loyalty reward token, a social hub, exchange, and entertainment network.
For the operators, the BB platform is a self-regulated platform that integrates games or service as well as functioning as a CSM or CRM. Through, business insight is readily available, marketing efforts are empowered and a unified loyalty program is offered to maximize gamer retention.
BigBang provides opportunities to the operators across the globe to interact with the gamers in different ways and allow gamers to reap awards for their activities with cashback and loyalty points. These points can be easily stored in the e-wallet and exchange token for fiat or other hosted cryptocurrencies through an in-built exchange.
Why invest in our coins?
BigBang is the fuel of an extensive gamer reward ecosystem. BigBang will be partnering with the Cardano team to leverage ADA- a blockchain 3.0 technology. With a 9 billion USD market cap, we can surely say that it will boost the stability and scalability of the BB ecosystem and in turn also propel awareness of the BBPlatform and BBT (BigBang Token).
Furthermore, by presenting the BigBang Token as a universal reward token, earnable for participation in various games and services, we’re able to revolutionize the role and perception of the loyalty programs…
This is the first ever blockchain project that has a potential to become a global gaming loyalty program aggregator. Token owners will be incentivized to hold them to take advantage of attractive benefits and this provides a long term, stable demand for tokens.
Sponsors will also benefit with more data to target and focus their efforts. BigBang will also use network data to map out micro-demographics, behaviors, preferences, and trends, to produce an accurate picture of user value and actionable insights for the sponsors. This will indeed deliver to operators and sponsors a level of business intelligence never seen before in the gaming industry.
The BigBang platform provides a solution for gamers and operators. For gamers, it serves as the ultimate loyalty program, with a cross-service loyalty reward token, social hub, exchange, and entertainment network. For the operators, it is a self-regulated platform to integrate games or services. It provides an expansive set of tools to enable operators to interact with the gamers and also allows them to incentivize their activities with cashback and loyalty points.
The BigBang Platform is an ideal platform as it does not offer points, it offers tokens. These tokens can be traded for any cryptocurrencies.
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